4 Popular types of stickers – explained

Have you recently been reading more and more about sticker marketing and the amazing effects it can have on your business? Are you ready to give custom printed stickers a try, but are not really sure where to start? 

We get it, the sticker universe can be a little overwhelming at first. But fear not, we are here to help you out. In this article, you will find the four most popular types of stickers explained. We will go into details about their features and advantages and give you plenty of examples for each. At the end of this read, you will be a true sticker expert. Sounds good? Then let’s jump in. 

  1. Die cut stickers 

Die cut stickers are one of the most popular and wide-spread sticker options offered by most sticker printing companies. A die cut describes how a sticker is cut, it has nothing to do with the material the sticker is made out of. 

Die cut relates back to when dies were used to cut stickers. These dies could be custom-shaped, meaning any possible shape sticker could be created. Nowadays, printing companies rely on laser cutters to manufacture custom shaped stickers, but the name die cut has stuck.  

When you choose a die cut sticker, your sticker will be cut around the shape of your design. This gives you amazing freedom and allows your creativity to run free. We love using die cut stickers for giveaways or as promotional gifts. As they are individually cut, they are super easy to hand out. 

  1. Sheet labels 

What is the difference between stickers and labels? You have possibly come across these terms and asked yourself exactly that question. On face value, there is no difference. Both come with an adhesive back and can have any shape you would like. 

However, stickers are generally individually cut, whereas labels are printed on sheets. This means, you will receive an approximately A4 sheet with your stickers on. Sheets are perfect if you want to label your products or your packaging. Through the added material, they allow you to peel your stickers 65% faster. 

With sheet labels, you can even have different designs printed in different shapes and sizes onto the same sheet. The picture below is a great example of that.

  1. Holographic stickers 

Holographic stickers are a type of custom vinyl sticker, and a true evergreen. They are the ideal choice if you are after an eye-catching material that will elevate your product packaging or branding. Holographic stickers are printed onto rainbow-effect vinyl. Using this material, you can create amazing colour effects. 

When colour is printed on top of holographic material, it creates a beautiful metallic effect. If you are after an opaque finish within metallic effect, your sticker printer of choice can simply put white ink in between the material and the colours you would like to appear opaquely. 

With holographic stickers and labels, you can create a premium look around your brand and products – the perfect match if you offer luxury products or services. They are also perfect for branding limited edition sales or to announce the release of a new product range. 

  1. Biodegradable paper 

Stickers are traditionally associated with plastic. However, the sticker printing industry has evolved and is, like many other industries, exploring eco-friendly options. Biodegradable paper is one of the most popular alternatives on the market. 

These stickers are made from a mix of sugarcane fibre, hemp and linen, making them a completely natural product. Other than usual vinyl-based stickers, these paper stickers decompose within 12 weeks after being put in the food waste bin. 

You can treat them exactly like traditional stickers and use them to brand your products or shipping boxes. Yet, we would only recommend using them for inside applications. Unlike vinyl stickers, which are usually scratch-resistant and water-proof, biodegradable paper stickers cannot withstand water or scratches. 

Now it’s your turn! Which custom stickers are ideal for you? We hope you now feel ready to take on the sticker universe. Should you have any questions or would like to share your experience with us, please leave a comment below.